African-American Entrepreneurialism is Phone Number List at an all-time high. African-American consumerism is also at an all-time high. Large corporations are tracking this information and successfully marketing to their black consumers, both with traditional marketing campaigns and also with the most effective on-line marketing: Social Media Marketing.
Although there certainly are more than Phone Number List four large companies marketing and campaigning successfully Phone Number List to African- Americans, here are four highly recognizable names, who are using not only traditional (and expensive) marketing means, but who have also embraced the Social Media Marketing frenzy and have made it an extremely profitable method of advertising.Proctor and Gamble: Proctor and Gamble figured out that Black women spend up to three times more of their disposable income on health and beauty products than any other race.
What did they do to capitalize on this Phone Number List information? They created the "My Black is Beautiful" website on Facebook, which now has over 55,000 members. Wells Fargo Bank: It acquired Wachovia Bank, which was deeply rooted in Black communities in the southeast and has managed to build upon that already established relationship. Wells Fargo Bank has also partnered with the National Black MBA Association for a fourth year in an effort to honor African-American entrepreneurs. Wells Fargo can also be found on Facebook, Twitter and MySpace.