Compare each respondent (or real-life user attributes) with the appropriate set of variables. Identify trends (find a set of people who group into six or eight variables). These grouping tendencies will then form the basis of each person. Create personas and prioritize them Next, it's important to assemble a character's descriptions around patterns of behavior. The researcher's task here is to describe each person in a way that expresses enough understanding and empathy to understand the users.
During this step, it's best to avoid the temptation to add too much personal detail: a personality trait or two can bring a character to life, but too much detail will be distracting and make the character less believable as an analysis tool. Don Norman whatsapp list explains it this way: "[the characters] just have to be realistic, not real, not even necessarily accurate (as long as they accurately characterize the user base)." Researchers often create more than one character for each product. Most interactive products have multiple audience segments, so it seems logical to build multiple personas. However, with too many characters, the process can get out of hand.
People can get confused. Therefore, during this step it is also important to minimize the number of users, so that it is possible to center the design and this can guarantee greater success. Although there is no magic number, as a general rule, three or four people are enough for most projects. Tip: If you have more than one person, it is good to define the main person (the most relevant one) and follow the rule “design for the main one – accommodate the secondary one”. Design decisions should be made with the main person in mind and then tested (through a thought experiment) with the secondary personas. Find interaction scenarios and create UX documentation for users People have no value in themselves. They only acquire value when they are linked to a scenario. A scenario is an imagined situation that describes how a person would interact with a product in a given context to achieve their ultimate goal.