Aug 01, 2022
In General Discussions
The industrial chain of map service apps consists of upstream map surveying and mapping providers and downstream Internet map development operators; map surveying and mapping providers provide basic map data, and the representative Buy email list manufacturers in the domestic market are AutoNavi and NavInfo; in China, map development and operation Shang is a small number of companies represented by AutoNavi and Baidu Outlook for future trends in the industry The accuracy and effectiveness of map information are the foundation of map services. In the future, innovative map data collection technology will provide users with accurate and efficient map services; as the infrastructure of the mobile Internet, map services will become the traffic portal for various location-based information services; At the same time, develop intelligent navigation capabilities to make technical reserves for the driverless era. 2. Operational analysis Overall penetration rate of map service apps 3 out of 5 mobile netizens are equipped with a map service app. The map service app has grown steadily in the past six months, with a penetration rate of 61.5% in May this year and a user base of 554 million. Change Trend of Map Service App Penetration Rate AutoNavi Maps and Baidu Maps are fighting for dominance in the map service industry. The map service industry presents a differentiated pattern; the first echelon is in a state of competition between AutoNavi Maps and Baidu Maps. The Spring Festival is the inflection point of the first and second changes in the market penetration rate of the two. AutoNavi Maps has continued to rise in market penetration in the past six months, and has jumped to the top after the Spring Festival. No. 1 and reached 34.9% in May.