Jul 18, 2022
In General Discussions
Includes displaying in various customer segments. This last possibility has always been a big dream for me. Know what your customers are interested in so they can view relevant content (articles, images, features, pop-ups, forms, CTA, offers, coupons, etc.) when they visit my website What would happen if I had? Dynamic content can provide customers with a personalized purchasing experience. Optimizely was able to personalize ghost mannequin effect its home page to show certain elements that were suitable for a particular audience. For example, when a travel agency employee visits a website, the following home page is displayed: image3 sauce On the other hand, visitors from Adidas will see this homepage: image4 sauce Also, personalization is not limited to hero images , headers, and CTA. All elements of a page can be personalized for a particular audience.image2 sauce Pardot 's concept of "dynamic content" has exactly the same functionality. This feature makes it easy to display personalized forms, landing pages, emails, and homepages to prospects. You can define prospects based on the criteria you choose when you submit your contact information. References: Why Competitive Analysis is Key to Early Success How AI can help add personalization to your email campaign How to create intent-based content to improve conversions 4) Make sure you are providing something of value Obviously, when focusing on customer retention, you need to pay special attention to quality , not quantity of conversions. In one of Friday's videos on the whiteboard , Landfishkin explains that building long-term relationships with customers goes beyond transforming as many visitors as possible.