Forum Posts

Tanmoy Mukharjee
Apr 10, 2022
In General Discussions
In Internet Marketing Jargon this is called the 'Ethical Bribe'. Whereby we bribe people to give us their contact email address in return for a free gift of perceived high value. The value in you creating a good ethical bribe is simply enormous when it comes to how to make money online. For example traditional marketing is all about getting someone to your site, so to not capture their contact email address is just plain madness. By capturing it then, they have given you permission to go back to them at any time you want to and try to sell them something else. This is the mailing list equivalent of not needing to have your shop open at certain hours as now you can turn on the demand for your product or service whenever you want to. One of the most popular bribes has been the FREE Report or Special Report. This is something whereby you take a chapter of a book you have written, or you go and do some research into a subject online and then compile it all in to create a special report. You then come up with a powerful reason why your visitor may well be interested in having a copy. i.e. this will benefit your life because... Another great one is to do the same thing with the same info but this time to offer it in a head and shoulders video, or in a Power Point 'Camtasia' screen video.
0
0
1
 

Tanmoy Mukharjee

More actions